Test your website on a variety of different devices and screen sizes. It should also adapt to different resolutions easily while remaining visually appealing and easy on the eyes.
Statistics have shown that more than half of all the web traffic is from a mobile device. Your website needs to have a responsive design and automatically adjust its layout and content to fit the screen size of the device it’s being viewed on.
Your website’s performance is key to retaining visitors. A visitor can decide within a few seconds of landing on a page if it’s relevant to their needs or if it has the information they’re looking for.
Test your page loading speed before launching, with Google PageSpeed Insights, Pingdom, and WebPage Test. Make sure all your images have been optimized for faster loading times, as this can make a huge difference.
Before your website goes live, view it on different major browsers like Chrome, Firefox, and Safari. This will let you see how your website loads, looks, and functions on each, as every browser interprets websites differently.
If there are any changes to be made, do them before you launch your site so it will function well on various browsers. Double-checking this one step can help you reach a larger audience and reduce your bounce rate.
Your website’s security is crucial to the success of your business and you need to identify any security vulnerabilities before launch. If you do find any, you’ll be able to fix them and prevent any issues that could be exploited by hackers.
Not only can a data breach damage your business reputation, it can lead to losing customers and revenue; plus, you could be held liable if your website is not secure and your visitors’ data is stolen.
Optimizing your website and its content before you launch is vital for gaining visibility online. SEO readiness ensures that your website is optimized to be indexed and ranked by search engines like Google.
It also helps to attract organic traffic to your website and make it more discoverable if a visitor is looking for something specific. Here are few things to look at as you evaluate your website’s SEO readiness:
Most web hosting companies, like A2 and iPower hosting, offer free web analytic tools that provide valuable insights into your website’s performance. Before launching your business website, check that the analytics tools tracking codes have been correctly implemented.
This will allow you to monitor information that can help you target your audience more effectively. Depending on the data you want to track, you can also use third-party analytics tools, like Google Analytics or MonsterInsights.
Think of a backup and recovery plan like having insurance for your website. It’s your safety net in case something goes wrong, like an update that doesn’t install properly or a server crash.
With proper backup and recovery, you’ll be able to restore your website to how it was before the issue happened without losing important files. Before you launch your website, make sure the following is in place:
Check that all your social media accounts have been integrated with your website and that social sharing buttons have been added. This will give visitors to your site a chance to share your online presence.
Your social media accounts are a great way to build authority, drive traffic to your website, reach a larger audience, and build brand awareness. It also provides an opportunity for you to track what content is resonating with your audience and which social media platform drives the most engagement and traffic.
Before your website goes live, it’s crucial that you double-check all legal compliance and privacy policies to make sure your website is adhering to all necessary regulations.
Analyze your website and make sure it’s compliant with all applicable laws and regulations. It’s important to note that if you collect any personal information from your website visitors, you need to have a privacy policy in place.
Knowing what things to check before launching your business site is half the battle won. Spend a few hours making sure these are all in place, and you can look forward to a smooth launch and many happy website visitors ahead!
Google SearchSEO is critical to any eCommerce website or online store. SEO helps with search engine ranking, which in turn can help increase traffic to your site and boost sales. However, there are some basic things you can do to improve the SEO of your eCommerce website without requiring a lot of technical knowledge or needing to hire an expert.
Headings and URLs are important for SEO. Ensure you include keywords in both the heading and URL of your pages, as this can help boost their rankings on search engines.
Use descriptive headings that contain relevant keywords, but don’t stuff them with unnecessary words or phrases just to include more keywords in one place. It’s better to have fewer but more meaningful words than lots of filler text!
Use unique names for each page so it doesn’t get confused with other pages on your site (or other sites). You may want to consider using numbers instead of words if possible; this way, there’s no room for confusion between titles like “Our Products” vs. “OurProducts.”
Title tags are an important part of SEO and should be unique for each page. If a title tag is duplicated across different pages, it can cause problems with search engine rankings.
The title tag should also contain your main keyword(s). For example, if you sell watches and want to rank highly in Google’s search results for “buy watches online,” your title tag would be “Buy Watches Online | Store Name.”
This helps search engines understand what your site is about so they will display it higher up in their listings when people look for related terms on Google or another search engine platform like Bing or Yahoo!
Keyword research is the most important step in SEO. It’s also one of the most difficult to get right, but if you do it right, it can greatly impact your business.
Keywords are words that people type into search engines like Google, Yahoo, and Bing when looking for something specific. Keywords make up a search query–the words someone types into their browser to find what they’re looking for online.
As an eCommerce store owner or website owner, your goal should be to attract as much traffic as possible through organic (non-paid) search results on Google and other major search engines like Bing & Yahoo! This means creating content that ranks highly in these SERPs (search engine result pages) based off of user-intent driven keywords. This converts into sales conversion rates through organic traffic coming from those same SERPs!
Local SEO keywords are important for local businesses. If you’re a small business in a specific niche, then it’s crucial for you to optimize for the right keyword phrases that people are searching for in your area.
For example, I need a request for a Proposal for software development. If I want to know how to write it, I am more likely to search for a term like “rfp for software development” as opposed to just “RPF”.
Optimizing images with alt text is a good way for search engines to understand the content of your images. This can help improve your rankings in image searches, which are becoming more popular each year.
Image file names should also be optimized for SEO purposes. Image filenames should contain relevant keywords and descriptive information about the image (e.g., “blue-eyed_cute_girl_smiling” instead of just “image2”). If you’re using WordPress, some plugins will automatically optimize these things for you when uploading new images into posts or pages on your site.
The next thing you should do is avoid duplicate content. Duplicate content is when you have the same information on your site that’s also available on another site but with a different URL. This can cause problems for search engines because they cannot distinguish between the two pieces of content, so it’s harder for them to rank both in their search results.
If you already have duplicate content on your site or are worried about creating it in the future (for example, if someone else has written an article and published it on their blog), there are ways to fix this problem: